In the cold months between September and March we see a large increase in customers wishing to protect their homes from the cold weather. People tend to find weaknesses with their old windows and doors during these seasons; whether they be cold draughts, condensation, or faulty locking systems.
Everyone will begin to feel the cold seasons as the nights begin to get longer and the rains and winds begin to pick up. Fortunately there are lots of little things you can do to ensure that you, and your home are prepared. Here we have compiled some of our favourite advice to help you out…
|FOR YOUR HOME
|– Get your central heating system and boiler checked.
– Sweep and clear all gutters, drains and chimneys (also check for broken roof tiles).
– Check loft pipes are properly insulated and ventilated. Remember to ensure some heat is flowing around these pipes to prevent freezing.
– Make good use of lights, preferably on a timer, to deter any potential burglars.
– Check fencing, gates and locks to ensure all are secure.
|– Wear an extra layer of clothing (several thin layers are better than one thick one!)
– Draw your curtains as soon as it gets dark to stop heat escaping.
– Keep internal doors closed, keep the heat where you need it.
– Eat well! Warm food with lots of carbohydrates should do the trick.
In regards to Home Improvements there are 3 main factors to bear in mind when purchasing products to protect your home in the winter; the Energy Efficiency of the product, its Insulation Properties, and how it will aid with Securing your home…
The Window Centre installs A rated energy efficient double glazing as standard. This year we updated our glazing system further – combining it with new Super Spacer® technology – greatly improving energy performance, durability and reducing condensation.
We have also introduced A+ rated triple glazing to the borough; ideal for those homes demanding the most energy efficient and insulated environments, as well as for properties on busy roads, under flight paths, and those simply trying to lower their energy bills further.
Every opening window we install features a guaranteed 10-point high-security locking system to keep unwelcome intruders out, whilst our beautiful composite front doors are all aluminium-reinforced and secured with multi-point locks and hooks.
At The Window Centre we take special care in purchasing and installing products that meet the highest specifications in these key areas.
Anyway; here’s to a successful and happy 2015 to everyone!
National versus Local
Nationwide companies; such as Anglian Home Improvements (2013 turnover £208million), Everest (£145million) and Safestyle (£110million) spend large proportions of their revenue on marketing and advertising. Their marketing is generally focused on television, internet and radio advertising; but they also use direct marketing methods such as leaflet dropping and activity around installations. These nationals tend to also have heavily information-orientated websites; which are often promoted via PPC (Pay Per Click) adverts on search engines and banner advertising.
The local industry tends to be more competitive (whilst competing with the nationals it also contends with other construction/home improvement companies); however it also requires less expensive marketing techniques; and receives a much better ROI on marketing.
This is based on a number of assumptions. Firstly, local companies have less overheads. There is no need for costly nationwide television or radio advertising, nor a need to cover as many members of staff, meanwhile economies of scale mean the local companies tend to have much tighter control on all aspects of the operation; from installation to customer service and sales (for which the national companies are often vilified).
Secondly, there are relatively low barriers to entry to the market; essentially anyone can purchase windows or doors from a supplier and fit them themselves (providing they have the know-how and equipment) and this makes for a competitive environment at local level.
There has been a noticeable shift towards the internet and digital in many aspects of the Home Improvements industry; and marketing is largely at the forefront of this shift. Whereas in previous years local firms could rely on recommendations, word of mouth and traditional media to gain customers, nowadays the internet is playing an ever-growing role in this mix.
Reviews are posted on the internet; disgruntled customers are more likely to post bad reviews than pleased customers are to post positive ones. The Internet is now our biggest lead source if we believe that the majority of people who are attracted by other leads, say leaflets or recommendations from friends, are highly likely to want to find out more about us and what we do. The internet is their first stop.
Recent Posts to Everest’s (Fit The Best) Facebook page:
Social Media, whilst brilliant for interacting with our customers, can often backfire if your customer service and installations are not up to scratch. Everest’s Facebook page receives many complaints – and in the meantime requesting everyone to ‘direct message’ instead of publicly posting doesn’t seem to fix the problem… customers want people to know when a product doesn’t do what it says on the tin, or a company fails to live up to its promise.